Insights - Journal
Notes on the outdoor economy.
Strategy, benchmarks and thinking on Out-of-Home advertising, media buying, brand building and campaign planning in South Africa.
01
Billboards
How much does billboard advertising really cost in South Africa?
A breakdown of the drivers behind billboard rates - site quality, traffic, format, market and duration.
02
Strategy
Digital vs. traditional billboards: which one earns your budget?
When flexibility outperforms scale - and when it doesn't. A media planner's honest comparison.
03
Brand
Why Out-of-Home still wins the fame game.
The empirical case for OOH's outsized impact on brand-building and long-term growth.
04
Locations
The best billboard locations in Gauteng, ranked.
A working list of the placements that consistently deliver - and why.
05
Trends
OOH trends shaping South Africa in 2026.
From programmatic DOOH to ambient formats: what's actually landing, and what's still hype.
06
How-to
Planning your first OOH campaign in six steps.
A practical framework - from objective and audience to route mapping and post-analysis.
07
Marketing
Building brand awareness on a challenger budget.
How smaller brands use OOH to punch above their weight in key metros.
08
Measurement
Marketing ROI: how to measure the OOH contribution.
Attribution frameworks, brand-lift studies, and the metrics that matter to your CFO.